Taskar Labarai

“With Maltina, Together Happiness Happens”: Maltina Launches Fresh Campaign, T.V Commercial

Osas Ighodaro, Tomike Adeoye, Rahama Spread Joy in New Maltina Campaign Commercial

Maltina Assures Nigerians That “With Maltina, Together Happiness Happens”, Launches New Commercial

Reiterating its dedication to creating extraordinary memories with family and friends, Nigeria’s leading  malt drink Maltina, has launched a new campaign directed once again at sharing happiness called “With Maltina, Together Happiness Happens.”

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Joining the ranks of Maltina’s iconic campaigns, the campaign launch was also accompanied by a phenomenal new television commercial (TVC) that clearly turned heads and stole hearts. The royal wedding-themed launch event took place on the 20th of October 2022 at the Ado Bayero mall in the ancient city of Kano.

The TVC, premiered amidst glitz and glamour, featuring a royal wedding-themed musical, music performances from Ali Jita, M.I Abaga among other performances. Set in Northern Nigeria and highlighting Maltina’s fabulous ambassadors: media personality Tomike Adeoye, actress and producer Osas Ighodaro and Kannywood actress Rahama Sadau, the commercial left viewers at the premiere with the warmth and joy Maltina is known for serving. 

“I can’t wait for every single Nigerian to see this new commercial we just unveiled!” actress and global entertainer Osas Ighodaro quipped. “I’ve worked with Maltina for so long so you can trust me when I say this is the best one yet. This campaign also means a lot to us in the Maltina family. I’m so excited to see the wide smiles it’ll create because I truly believe that with Maltina, Together Happiness Happens. ” 

Commenting on the campaign, Portfolio manager, Non-alcoholic brands, Elohor Awe-Olumide, said, “At Maltina, we understand that quality time with family and loved ones is the greatest gift to have. In these times where it seems all the stories in the news are consistently bleak, we have decided to emphasize the impact of togetherness and joy with this campaign. We look forward to bringing some hope and joy to everyone we can reach.” 

For over four decades, Maltina has shown its passion for sharing happy moments and nurturing genuine bonds that last. Beyond providing a delicious malt drink, the brand has also thrilled the world with creativity and top-notch storytelling that fosters an appreciation for family and friendships.

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