Serena Williams is a name that stands for tennis greatness, having amassed a significant fortune through her playing career and ventures after retiring. Her net worth reflects not only her achievements on the court but also her sharp business skills and smart investments.
Earnings and Business Endeavors
Serena’s prize money earnings alone exceed $94 million, making her the highest-paid female tennis player ever. She claimed 23 Grand Slam singles titles—the most in the Open Era—and won 14 Grand Slam doubles titles. Her success on the court opened doors to numerous lucrative endorsement contracts, which have greatly boosted her income.
Investments and Brand Ventures
In addition to prize money, Serena has secured high-profile endorsements with brands like Nike, Gatorade, and Wilson, generating millions annually. She founded Serena Ventures in 2014, a venture capital firm that backs early-stage startups, particularly those led by women and minorities. Williams also runs a clothing line called S by Serena and a beauty company named Wyn Beauty.
Real Estate and Other Assets
Serena has made savvy investments in real estate, owning properties in locations such as Florida, Beverly Hills, and Paris. She holds minority stakes in the Miami Dolphins and the Los Angeles Golf Club. In March 2025, she became part owner of the WNBA’s new expansion team, the Toronto Tempo.
Net Worth and Personal Life
As of June 2025, Serena Williams’ net worth is estimated between $300 million (Celebrity Net Worth) and $340 million (Forbes). This wealth is a combination of her tennis earnings, endorsement deals, investments, and business ventures.
She is married to Alexis Ohanian, co-founder of Reddit, and together they have two daughters, Olympia and Adira. The family is well-known for their philanthropy and dedication to instilling financial wisdom in their children.
