Rashida Adamu Abdullahi, known widely by her stage name Rashida Mai Sa’a, is a prominent figure in Nigeria’s Hausa film industry (Kannywood). She is an actress, producer, businesswoman, humanitarian, and political advocate from Dala Quarters, Kano State, born in 1985.
Early Life & Education
Rashida grew up in a devoted Muslim household that instilled strong cultural and religious values in her. She began her education at Daurawa Primary School, then continued to Garki Girls Secondary School, excelling in social sciences and the arts.
With a deep interest in faith, she also studied at Ibadur Rahman Tahfizul Qur’an Institute, earning a diploma in Qur’anic Studies. Later, she pursued Mass Communication at Sa’adatu Rimi College of Education and went on to study Political Science, equipping her with skills that would guide her in public service and leadership.
Career in Kannywood & Beyond
Rashida made her acting debut in the early 2000s and quickly became a fan favorite. Films like “Jariya”, “Rashida”, and especially “Sa’a” (which earned her the nickname Mai Sa’a, meaning “Lucky Woman”) brought her widespread fame.
Her talents didn’t stop at acting. She founded RD Mai Sa’a International Ltd., a successful media company that produces movies, TV shows, and social programs.
Outside of the film world, she launched several businesses in fashion, interior design, and general contracting, with her main outlets based along Zoo Road in Kano.
Public Service & Politics
In 2019, her influence led to an appointment as Special Adviser on Women Affairs by then-Governor Abdullahi Umar Ganduje. By 2023, she announced her political aspirations under the All Progressives Congress (APC), aiming for a top political position, such as Deputy Governor of Kano State.
Philanthropy & Advocacy
Rashida is deeply committed to humanitarian causes. In 2020, she established the Mai Sa’a Charity Foundation, which offers support to orphans, widows, students, and individuals seeking to perform Hajj or Umrah.
Her foundation also actively promotes girl-child education, working with organizations like ASATTAHIR International Foundation and Save the Child Initiative, particularly during global awareness events.
Awards & Honors
Rashida has received several prestigious awards, including:
- Nigerian Woman of Substance 2020
- Youth Ambassador (Federal University of Dutse)
- Kannywood Ambassador (Zazzau Emirate Council)
- Northern Nigeria Peace Ambassador (NASMA, UK Chapter)
Filmography
Some of her most celebrated movies include:
- Sa’a – Her breakout film and namesake
- Jariya
- Rashida
- Duniya Budurwar Wawa
- Yar Gidan Ma’aiki
- Aikin Duhu
- Zuciyata Ce
- Kaddara
- Hanyar Dama
- Matar Aure
She has also featured in numerous series and documentaries focused on women’s rights and social progress in Northern Nigeria.
Personal Life
In November 2023, Rashida married Alhaji Aliyu Adamu, who holds the title of Sardaunan Matasa of Gwoza. The wedding took place in Kano with several Kannywood celebrities in attendance. Rumors previously linked her to actor Hamisu Iya Tama, but this marriage officially ended that speculation.
Net Worth
While her exact net worth remains private, Rashida is known to be financially successful through her film career, business ventures, and government roles.
Social Media Presence
- TikTok: @backup_rashida_mai_saa
- YouTube: Rashida Mai Sa’a TV
- Facebook: Rashida Adamu
- LinkedIn: Rashida Adamu
Legacy
Rashida Mai Sa’a is celebrated not just for her acting, but for being a trailblazer in film, entrepreneurship, philanthropy, and politics. Her journey from humble beginnings to national influence continues to inspire young women in Northern Nigeria and beyond.
Her legacy lies in her commitment to entertainment, education, empowerment, and equity—leaving a lasting mark on Kannywood and the society she serves.
