RR Auction recently conducted a sale for the massive Twitter bird sign, which was taken down from the company’s headquarters in September 2023. The removal occurred as part of Elon Musk’s decision to rebrand the social media platform from Twitter to X. The iconic blue bird had been a symbol of the company for over a decade, prominently displayed at its headquarters from 2012 to 2023.
According to RR Auction, the sign is far more than just office decoration. “This monumental sign, measuring an impressive 12 feet by 9 feet and weighing 560 pounds, is not merely office decor – it represents a significant piece of social media history,” the Boston-based auction house stated. The large emblem, once an unmistakable part of Twitter’s identity, was expected to fetch a high price due to its historical significance and connection to one of the most well-known social media platforms.
Despite expectations that the sign would sell for over $40,000, the final winning bid came in at $34,375. The identity of the buyer remains undisclosed, leaving the fate of the Twitter bird sign a mystery. However, the sale itself highlights the lasting impact of Twitter’s previous branding, even as the platform undergoes significant changes under Musk’s leadership.
The auction of the sign adds to the series of transformations Twitter has undergone since its rebranding to X. While Musk’s vision for the platform continues to evolve, memorabilia from its past era remains valuable to collectors and fans of social media history. This sale reflects both the nostalgia for the platform’s earlier years and the ongoing interest in the shifting landscape of digital communication.
